Gracenote teams with major connected tv (ctv) players to optimize contextual ad targeting

New contextual categories powered by program-level gracenote metadata available for q4 campaigns with cineverse, directv advertising, philo, tastemade and xumo to help buyers target key audiences at scale  new york , july 25, 2024 /prnewswire/ -- gracenote, the content data business unit of nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected tv (ctv). by teaming with peer39, the leading global provider of contextual suitability and quality solutions for modern marketers, these gracenote-powered contextual ctv categories will be available on peer39 partner dsp platforms for the first time enabling programmatic ctv ad buys.
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