Innovid releases “ctv x commerce 2024” report on the state of interactive creatives & shoppable advertising

New york--(business wire)--innovid (nyse:ctv), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected tv (ctv), linear tv, and digital, today announced the release of “ctv x commerce 2024: data-driven insights to reach shoppers with ctv advertising.” the report, a collaboration between innovid and target's retail media network, roundel, looks at how shopper behaviors and advertising trends are changing along with the rapid growth of.
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