Goodway group & vizio the latest to join innovid's harmony initiative to optimize ctv advertising

New york--(business wire)--innovid (nyse:ctv), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected tv (ctv), linear, and digital, today announced that goodway group and vizio are the latest companies to lean into its harmony initiative to optimize ctv advertising. launched in april, innovid's harmony initiative brings together industry leaders to work collaboratively to optimize ctv at the infrastructure level to improve eff.
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