New freewheel report reveals 24% growth in ctv programmatic impressions from independent agencies, as advertisers of all sizes take on programmatic activation

New york--(business wire)--today, freewheel, a global technology platform for the television advertising industry, released a report titled “the state of programmatic independent demand,” examining how this dynamic market segment is activating programmatically on premium video. “the independent market is in an era of turbo charged growth,” said katy loria, cro, freewheel. “this growth is fueled by the increasing adoption of programmatic advertising by marketers, coupled with the expansion of pr.
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