New hfs research report in partnership with cognizant unveils how the '15% club' is reaping real business value from ai

New research reveals only 15% of consumer goods companies successfully scale ai, but those firms—the "15% club"—achieve significant roi by prioritizing governance, agile funding, and business-driven ai initiatives across marketing, supply chain, customer service and product innovation. boston , july 10, 2025 /prnewswire/ -- hfs research, in partnership with cognizant, has released a new report revealing how a select group of consumer goods firms—dubbed the "15% club"—are moving beyond ai experimentation to enterprise-wide impact.
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