Charles & Colvard, Ltd. (CTHR) on Q2 2021 Results - Earnings Call Transcript
Operator: Good day, and welcome to the Charles & Colvard Second Quarter Fiscal Year 2021 Earnings Conference Call and Webcast. All participants will be in a listen-only mode. After today’s presentation, there will be an opportunity to ask questions. This earnings call may contain forward-looking statements as defined in Section 27a of the Securities Act of 1933 as amended, including statements regarding, among other things, the company's business strategy and growth strategy. Expressions which identify forward-looking statements speak only as of the date this statement is made. These forward-looking statements are based largely on our company's expectations and are subject to a number of risks and uncertainties, some of which cannot be predicted or quantified and are beyond our control.
Don O'Connell: Welcome, everyone. Good afternoon. Today, we're going to report Charles & Colvard's fiscal 2021 second quarter results. I'm pleased to share with you that we had a record breaking quarter delivering the highest revenue and income from operations in company history. We were able to generate $12.1 million in revenue and achieve a net income of $2.5 million, with strong gross margins of 49% and a positive cash flow of $3 million for the quarter. This was a 14% increase in revenue versus a year ago quarter with an EPS of $0.09 per diluted share, which represents a 200% increase over last year. For the six months ended December 31, 2020, we recognized a 232% increase in net income and a 300% increase in earnings per diluted share compared to the year ago period. Additionally, we bolstered our total cash to $16.9 million, which is a 26% increase from the year ago quarter. Our team executed with purpose and precision during the critical holiday quarter, making it possible for us to achieve such positive results. Now I'll turn the call over to Clint Pete, our CFO, to unwrap the numbers in more detail. Clint?
Clint Pete: Thanks Don. Today, I’ll provide a key – a summary of our key financials of Q2 2021. Additional details can be found in our earnings press release that we issued this afternoon and our Form 10-Q, which we expect to file this evening. Please note that all percentage comparisons are to the year ago quarter unless specified. We will start with the revenue. In total, net sales for Q2 2021 totaled $12.1 million versus $10.7 million or an increase of 14%. In our Online Channels segment, which includes charlesandcolvard.com, marketplaces, drop-ship retail and other pure-play outlets, net sales for the quarter totaled $7.6 million or an increase of 25%, representing 62% of total net sales.
Clint Pete: Thanks, Clint. These positive financial results are reflective of the transformational changes made across the business to become more data driven, enhance operational efficiencies, attract new customers and improve the customer experience. This renewed approach along with our diversified product lines positioned us to capitalize on the holiday season. We believe business intelligence was a key factor in our success, since we invested a significant amount of time and energy into building out analytics tools. These tools allowed us to pull data in real time to better understand our business and make informed decisions. Clint addressed our current inventory levels, and I'd like to take the opportunity to elaborate on these numbers. We were able to make meaningful progress on the balance and concentration of our inventory supportive of our current business needs. Our inventory totaled $28.7 million at the end of the quarter, which represents a 6% decrease from June 30, 2020. I'd like to help break this down. And add some clarity, you can visualize our inventory in two major buckets, 48% of our inventory falls into bucket number one, which consists of our raw material, loose gems and jewelry components that are in process, or what we call internal or external whip or our work in progress. These goods are in the process of being cut, faceted, graded, engraved or manufactured. Naturally, a large portion of the percentage or this percentage appears in our long-term inventory classification because of longer cycle times. The remaining 52% of our inventory is in the second bucket, which consists of in-stock finished goods that are ready to pick, pack and ship. And a small portion of this bucket is in consignment inventory located in our retail partners brick and mortar stores. Operationally, we are well positioned to meet the holiday demand. We were able to effectively overcome supply chain challenges and logistical constraints due to the global pandemic. We shipped a record number of packages for the company, resulting in a 9% increase versus a year ago quarter. All the while decreasing our operating expenses by 21%, merchandising and product development were additional key factors in our success during the quarter. We were able to bring to market an elegant and aesthetically pleasing product mix that resonated well with our growing audience. I'm pleased to say that our traditional channel segment performed better than expected, with brick and mortar sales offsetting our continued challenges faced by international distributors due to COVID-19 Our Forever One Moissanite by Charles & Colvard product brands remain in high demand with our retail and distribution partners. Our overall revenue growth was fueled by our online segment, which experienced a 25% increase year-over-year, with charlesandcolvard.com representing nearly 60% of online sales this quarter.
Operator: We will now begin the question-and-answer session. The first question comes from Matt Koranda with ROTH Capital. Please go ahead.
Matt Koranda: Hey guys. Good evening and thanks. Just wanted to start off with Caydia and the performance since the launch. So what metrics can you guys provide on a revenue contribution during the quarter? Can you help us in terms of AOVs at Caydia and how they might compare to kind of the core Charles & Colvard, moissanite that you guys have disclosed before?
Don O'Connell: Sure. So Matt, we don't disclose product brands or performance and individual product brands, but what I can tell you is that, it was absolutely additive to the business, it was accretive to the business, it also helped to kind of bring awareness and put us into conversation. And by being in that conversation, those customers also were exposed to our moissanite Forever One, right. So with that being said, we started to see a lift in that too as well. But we can just say right now at this time that it was meaningful within the quarter, and we're very pleased with those results. As it relates to the AOV, we did learned some things with the Caydia lab grown diamonds throughout the quarter, as we started to kind of introduce more and more to our social campaigns and everything, we had a very large consumer base gravitating to our fashion, our – let's just say our smaller accented stones and what that did for us was it leveled out our AOV and it actually maintained consistent AOV where our Moissanite AOV is, which is anywhere from a $1,000 to $1,200. So – in our diamond Caydia. It's not to say that we didn't experience some nice movement in our bridal – on the bridal categories with the larger centers, but we're pleased that it's made the business more well-rounded for us.
Matt Koranda: Okay, great to hear. Thanks, Don. And then in terms of the channels for Caydia, I know you guys mentioned, obviously it's proprietary to your own website, the DTC website. But how should we think about the plans for that over the next 12 months, if you will, just in terms of – I would assume you guys may get some requests from some of your traditional channels for the product. What are your – what's your thought process on how you roll that out to additional channels or do you keep it sort of proprietary to the Charles & Colvard website?
Don O'Connell: Yes, great question. So we're always open to listening to what the consumer and what the retail is pretty much dictating what they want and what their requests are. So we have gotten a lot of responses from our channel partners that they want to go ahead and explore Caydia lab grown diamonds. For the most part right now, what we want to do is we want to learn more, we want to better understand that consumer and better understand what that consumer wants. And basically right now, it's proprietary to our charlesandcolvard.com channel, and we'll probably keep that a little bit for right now, but we're constantly kind of open to exploring, what's next and how we can kind of grow and tap into that multi-billion dollar opportunity across the board between our retail partners or a drop ship partners, or it really depends, but the Caydia is generally a premium right now, we came to market with the premium lab grown diamonds. So that would have certain limitations of where we would go with the channel as far as the Caydia lab grown diamonds. But as we learn more, it's not to say that we won't explore other product brands within the space that may not be Caydia, but maybe something else in that nature.
Matt Koranda: Right. And then just if I can sneak one more in on the online channel that the re-acceleration and growth is really encouraging there. So I just wanted to see if you guys could see for a moment on what you're seeing in terms of performance marketing return on ad spend. I mean, it looks like sales and marketing the line item overall decreased year-over-year, so that would imply you guys are getting a lot of efficiency, but I guess there probably are some moving pieces within that sales and marketing line on kind of bottom of funnel performance marketing spend. So if you could talk about the puts and takes there and just what that's done to your customer acquisition costs, that would be very helpful.
Don O'Connell: Sure. So we have a different approach, a different – as we spoke about and we alluded to in Q2 kind of we were learning during Q1 – I mean, in Q1 – sorry, in Q1. We were learning what that consumer wanted, we were learning where that consumer was shopping, we were learning, basically what was the click-through that was driving that consumer to convert on our website. So also what we did there was we basically also just changed our paid social campaigns to reflect those conversion-based customers or consumers. So by doing that, we were able to also flex our spend, which allowed us to open up kind of the market a little bit more and be there when that consumer was there resonating with our products and then clicking through to our product and that we were able to capture more market share. We'll continue to look at that, we'll continue to learn from that. But really it's more of a focused approach to mid-to-lower funnel, it's conversion-based, it's really, we did a bottoms up analysis on all key words, phrases, we had some efficiencies, also one thing that's really, really critical is that we built out some incredible BI tools with our team and we put together some tremendous analytics that helped us make real time decisions that really dictate a lot of what we did to drive the growth. So that's something that we needed to do a better job before, it's something that we're doing a great job with now, and we'll continue to look at and do better in the future. But certainly data driven decisions that are very specific to key questions that drive the traffic is really critical to the – really the next chapter in Charles & Colvard and where we're going and where we're growing, besides the product brands that we offer.
Matt Koranda: Very fair. Helpful Don. I'll drive by and see you guys. Thank you.
Operator: The next question comes from Jason Ursaner with Bumbershoot Holdings. Please go ahead.
Jason Ursaner: Congratulations, and really appreciate all the details and specifics you walked through, it's actually – I found it very helpful in terms of understanding where you want to be headed. In terms of the growth in the quarter, could you maybe talk just at a high level qualitatively, coming from the COVID impact whether that's kind of a benefit for negative, obviously this focus on the bottom funnel spend Tayshia Adams, the TikTok movement. What kind of drove some of the growth rate in the quarter and how do you think about that growth rate as you kind of go from holiday season to holiday season with Valentine's Day in terms of seasonality?
Don O'Connell: Yes, so, I mean, I probably won’t elaborate on any individual influencer or influencer campaign that's outside our own doing that drives the traffic. But certainly more awareness, more brand awareness, more of what we're doing socially is driving more awareness to the overall brand. And basically being in that conversation to where that consumer is purchasing our moissanite, loving our moissanite and Forever One, understanding its quality, making that choice to go with that and then literally posting it organically throughout the web. As it relates to TikTok or Reels or Instagram or Facebook outside of what we publish, we're probably not going to comment on that. And any new movement related to those mediums are fairly new and weren't reflective in the quarter. So all of the benefits of what we've done here internally driving the business is all what drove the growth of the business. Mostly online, most of the business was online. There is probably some credence to more people being at home, more people seeing the brand for the first time, understanding what we offer and purchasing. But we're also pleased on the traditional side of it too as well between our traditional brick and mortar retail, which we were very pleased to be flat, which we had anticipated that we'd have some retraction from that aspect of the business due to COVID. But overall, I would say that the international piece is probably the biggest pain for us right now on the business side, and we're pleased at the traditional brick and mortar and our online was able to fill those gaps. But we've seen a constant growth with the organic movement in our online traffic over the entire quarter, even coming off of Q1 straight-forward
Jason Ursaner: Okay. And I guess just following up on that, I'm not – I guess, I'm not trying to ask about any specific campaigns if you can't give details, but are they – do they tend to be formal ongoing arrangements or are they more one-off, – I mean, look I'm not trying to hit that I watched the Bachelorette on a public earnings call, but I was surprised when it came up, something like that, it was an amazing product placement I thought and really resonated with the brand. Are these things that are like formalized collaborations or do they tend to kind of just emerge and then kind of be a one-off type of thing?
Don O'Connell: So specifically related to the Bachelorette, that was an internal campaign within our marketing teams to push out goods. And that was totally an alignment between Charles & Colvard and who we would align ourselves with. So to answer you point blank with that specifically that was a specific marketing project with our teams together working together in coordination.
Jason Ursaner: Okay. And then I loved hearing you say brand equity matters, when you think about kind of growth in the Moissanite sector or area, and then kind of becoming the brand within that. Is there a way to accelerate some of the spending to kind of capture that first mover advantage and all the things you've done in the brand in terms of maybe willing to forego a little bit of profit in the short-term? I mean, you have 25% of your market cap still in cash and your cash generative. So, is there any risk to, going forward a little bit in terms of spending more to try to capture some of that growth and transcend into really the brand in the space?
Don O'Connell: Yes. So all great questions. So let's talk about the growth in this sector, and let's talk about the sector in general. As it relates to Moissanite, we’re pretty much on from the opinion that we own the market and we have the greatest market share, we're also the innovators and the creators of moissanite. I will also say that what a lot of people don't know is that all moissanite – well, I shouldn't say all moissanite, but a lot of the moissanite through our distribution partners are also in white label or they could be Forever One. But basically those service, all of our independent retailers, there's 40,000 independent retailers out there that buy that product through distributors that you may not even know that it's Charles & Colvard product. So that helps lift our Traditional segment or really the foundation that the business was built on as far as our – building the foundation and all the loose gems being out there, building more awareness to moissanite. So when that awareness continues and keeps driving where it is, it's going to lift us up through as well. So we're really pleased with the growth that's happening right now, being in the conversation of a lab grown space as it relates to moissanite and even now the elevation of moissanite and what it has to offer. But make no mistake, our moissanite is not limited to just Charles & Colvard in which here, it's moissanite in general, overall. As far as foregoing profit for more awareness, certainly right now we're early into this – we're about two quarters into this. If you look at the, kind of the revised transition between Q1 and Q2, this is indicative of the leadership here. It's indicative of how we want to run and operate the business. We look at top and bottom line, so we're constantly looking, how can we drive top line growth, but we also want to be mindful of the fact that we have a very profitable business right now, and we're making responsible decisions with the money. That's not to say that we won't look for something in the future that could catapult us to the next level and get over this idea that we're just limited to where we are here and grow the business exponentially further. So certainly, we'll be open and we are listening and we are looking at other opportunities, whether I mean, I guess, your inference is whether it could be through a celebrity endorsement or something like that, or even pushing more money into the marketing kind of awareness campaign and giving us more exposure. Without a doubt, we're looking at those options and opportunities right now, but I will tell you that we wanted to get the house in order, and I believe that we've proven that the house is absolutely in order and it's performing quite well right now.
Jason Ursaner: Okay. Fantastic and I apologize, just one more. I just want to clarify in terms of – I think you had said, Charles & Colvard bringing people to Caydia, or is it the other way around, I guess, my interpretation was that Caydia is kind of helping with this education process of, I think you've kind of called it like a gem is a gem movement, and then maybe that leading people even more towards the moissanite.
Don O'Connell: You are correct, but let me just – so Charles & Colvard is the house of brand under that brand consist of our product brands, which is Forever One. And it's currently Caydia lab grown diamonds. So those are our two product brands and also moissanite by Charles & Colvard as well. So basically, we're pushing Charles & Colvard as the brand of choice for all your lab grown gemstones. And we want Charles & Colvard to be the pinnacle. We want Charles & Colvard to represent that kind of tastes of quality, price and value. And then from there, we want to build as much awareness as we can, but to be quite frank, a lot of people just were predisposed to the diamond market or predisposed to diamonds, and they basically just didn't want to hear about moissanite and even when we tried to push in some cases to educate that consumer. So with our product brand, Caydia lab grown diamonds, we're now in that conversation, we're getting press, from Forbes magazine to Brides.com to Refinery29, some great publications. We we're able to actually speak about Charles & Colvard, the brand and then educate more on those product brands, which is now resonating more, which we believe that it's going to lift us entirely, moving forward within the quarters. So I guess, it's a combination of both, it's just the overall conversation of lab grown diamonds that people are listening to, hey, who are the players in that space and now Charles & Colvard, which is associated with all the quality of our jewelry and craftsmanship and recyclable metals and stuff like that comes into play. And now the difference is they have the choice.
Jason Ursaner: Understood. Appreciate that. Thanks for taking my questions and again, congratulations on the results.
Don O'Connell: No, we really appreciate it.
Operator: Our next question comes from Paul Zimnisky with PZDA. Please go ahead.
Paul Zimnisky: Hi guys. Thanks for taking the question. Congrats on the strong performance. I guess, I have a more of a general question. How are you finding the end consumer responding to the option of moissanite versus lab diamond when it comes to engagement ring in particular? For the consumers that are choosing a diamond, are you getting any feedback as to why they're choosing the diamond over the moissanite or vice versa?
Don O'Connell: Actually, that's a great question. It's kind of early on for us a little bit to kind of give you a definitive answer on that. I can tell you my team did a fantastic job in kind of laying out both channels on our direct-to-consumer website. So really we're just having that consumer, that consumer is actually making that choice when they're clicking. So if I could just put that aside for right now and maybe we'll answer that a little bit in future, you and I can get on a call. I think it's a great question. I need to better understand what the consumer is doing related to that, and then look at some type of heat map and going through that. But I can tell you vocally, that consumer is not saying anything. The consumer is either choosing out of the lab grown diamond in Caydia, or they're choosing the Forever One moissanite. I do think that we are getting a tremendous amount of calls within our customer service group. That's actually probably walking through and educating that consumer, telling them what the choice is, whether they're choosing moissanite because it's the value proposition or whether it's diamond because they're predisposed to a diamond. I don't have enough information on that. And I'd like to get back to you on that.
Paul Zimnisky: Fair enough. Wish you guys the best going forward – wish you best I guess for the rest of the year.
Don O'Connell: Sure. We appreciate it. Thanks.
Operator: This concludes our question-and-answer session. Actually, pardon me. The next question comes from Eric Landry with BML Capital. Please go ahead.
Eric Landry: Hi. Thanks for taking the question. Have you had any feedback about what's going on with your PPP loan?
Don O'Connell: Yes. So I'll let Clint go ahead and answer that. He'll walk you through that.
Clint Pete: Sure. Hey Eric, how you doing?
Eric Landry: Great.
Clint Pete: Listen, we have not filed our forgiveness application today. Our lenders basically told us that we should expect to file our forgiveness application no sooner than April 1 of this year 2021. So we hope to file at sometime in our fiscal quarter Q4 2021.
Eric Landry: Okay. Can I sneak one more in here and you probably can't answer this, but I'll give it a shot anyways.
Clint Pete: All right, go ahead.
Eric Landry: Could either one of you mentioned which of the two product categories grew faster in your quarter, whether it was the lab grown or the moissanite?
Don O'Connell: That's a great question. Can't really answer it, but we had very nice steady growth on both fronts. I mean, that's as specific as I can get. We're very pleased with our Forever One moissanite in the growth trajectory of our moissanite. And we're also very pleased of Caydia lab grown diamond growth. So we basically don't disclose that and I can’t at this time, so.
Eric Landry: Okay. And how about this, did you sense that there was any type of cannibalization in the quarter?
Don O'Connell: No, it actually was the reverse. It actually elevated our Forever One moissanite and moissanite sales across the board. Also we really, really – our merchandising and product development team did a great job of making sure that there's a clear delineation between the two products. For example, two karat and below is really catered to the diamond business or the lab grown diamond price points, whereas the moissanite benefits are two karat above. Also in the moissanites, we only offer – I mean, we offer many, many shapes and sizes that would be cost prohibitive in the diamond world in the lab grown diamond space. So it's really a clear delineation from the two. We did a really good job of coming to market. We are not experiencing cannibalization by any means. So both are growing very nicely, the business is growing very nicely as it has reflected in our earnings.
Eric Landry: Yes. You guys are doing a great job. Fantastic work. Thank you for taking the question.
Don O'Connell: Appreciate it, Eric.
Clint Pete: Thanks, Eric.
Operator: This concludes our question-and-answer session. I would now like to turn the conference back over to Don O'Connell, President and Chief Executive Officer for any closing remarks.
Don O'Connell: So all I can say is I'm very proud of our team and what we've accomplished through the quarter. And we appreciate all your time and continued interest in Charles & Colvard. We look forward to delivering more results like this in the future quarters to come. All be safe and be well.
Operator: The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.
