Criteo launches first-ever supply-side platform built for commerce

Omnicom media group signs on as exclusive launch partner following successful market test  new york , june 15, 2023 /prnewswire/ -- criteo (nasdaq: crto), the commerce media company, today announced the launch of commerce grid, a first-of-its-kind supply-side platform (ssp) purpose-built for agencies and publishers looking to efficiently connect media and commerce with programmatic. commerce grid differentiates itself from other ssps by bringing criteo's proprietary commerce audiences to both buyers and sellers on the supply side for the first time.
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