Ias expands first-to-market retail media measurement to criteo's commerce media platform

Marketers gain unprecedented, standardized third-party verification and transparency on ad inventory across criteo's network of hundreds of retailers new york , july 25, 2023 /prnewswire/ --  integral ad science  (nasdaq: ias), a leading global media measurement and optimization platform, today announced a new partnership with criteo (nasdaq: crto), the commerce media company, to enable a first-to-market product for measuring onsite quality metrics for retail media. through this new integration, ias will enable viewability and invalid traffic (ivt) measurement for criteo's network of retail media partners, ensuring that marketers are reaching real users and maximizing engagement across this critical channel.
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