Criteo s.a. partners with pixalate to provide additional protection for advertisers' investments

Criteo s.a. announced a global partnership with pixalate. as invalid traffic (ivt) continues to plague the advertising industry, criteo is committed to making additional investments that will provide an increased scope of protection against ivt and low-quality inventory. through this partnership, pixalate will supplement criteo's existing ivt detection engine, helping to ensure its advertisers that the media bought on their behalf is viewed by real human users with genuine intent. pixalate, a media rating council (mrc) accredited service for the detection and filtration of sophisticated invalid traffic (sivt) across desktop and mobile web, mobile in-app, and over-the-top media/connected tv advertising, will work in tandem with criteo as an anti-fraud solution, to address general invalid traffic (givt) and sivt across criteo's current suite of products and emerging channels. additionally, pixalate's media rating terminal (mrt) tool will be added to criteo's expansive arsenal of protective measures and services.
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