Criteo announces preferred relationship with magnite to extend retailer audiences into ctv

The collaboration will help drive growth for criteo's retailer partners new york , jan. 5, 2023 /prnewswire/ -- criteo (nasdaq: crto), the commerce media company and magnite (nasdaq: mgni), the world's largest independent omnichannel sell-side advertising platform, today announced a preferred relationship that will enable criteo's global retailer partners to leverage connected tv (ctv) through magnite. by collaborating, retailers can drive growth by extending their audiences off-site into addressable ctv environments, in turn, providing closed-loop measurement to their brand and agency partners.
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