Criteo and mirakl ads launch global integration to accelerate marketplace revenue growth

Collaboration leverages ad serving technology, unified workflows, integrated billing and reporting to unlock mid-to-long-tail activation within retail media networks new york , july 17, 2025 /prnewswire/ -- criteo (nasdaq: crto), the global platform connecting the commerce ecosystem, and mirakl ads, the retail media solution from the global leader in ecommerce solutions, today announced a global integration to unlock untapped opportunity of retailers' mid-to-long-tail advertisers, driving unprecedented efficiency and scale in the $204b * retail media industry projected for 2027. the strategic alliance between criteo and mirakl ads is built to serve an increasingly valuable but hard-to-reach segment of retail media: third-party sellers and mid-to-long-tail advertisers who are eager to invest in retail media but sit outside the usual sales and media management channels.
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