New salesforce data and ai innovations for retail help businesses drive efficiency and deliver connected shopping experiences

San francisco--(business wire)--today at nrf 2024, salesforce (nyse: crm), the #1 ai crm, announced new data and ai-powered tools to transform every shopping experience. with generative ai built into commerce cloud and marketing cloud, retail merchandisers and marketers can tap into generative tools with a real-time understanding of customer behavior and preferences to optimize every customer interaction — increasing loyalty, driving revenue, and boosting employee productivity. these new retail.
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