Salesforce data reveals record-breaking cyber week: $298b in global digital sales, $51b in ai-influenced purchases

San francisco--(business wire)--salesforce (nyse: crm), the #1 ai crm, today unveiled its 2023 cyber week figures, analyzing shopping data from over 1.5 billion shoppers across its salesforce customer 360 platform (including 29 of the top 30 u.s. online retailers). overall global sales were up 6% year over year (yoy), hitting $298 billion, with u.s. sales reaching $70.8 billion and increasing 5% yoy. growth was driven primarily by order volume, rather than inflation, signaling increased consume.
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