Global online sales top $1.14t during 2022 holiday season, salesforce data reveals

Retailers offering buy online pick up in store (bopis) december 15-24 sold 7x more than those who didn't during this period shoppers rethink their purchases with 63% spike in returns year over year retailers leaned into demand and increased discounts to 21% between thanksgiving and christmas san francisco , jan. 9, 2023 /prnewswire/ -- salesforce (nyse: crm), the global leader in crm, today released its 2022 holiday shopping recap, analyzing november and december shopping data from over 1.5 billion shoppers on retail sites using salesforce customer 360 (including 24 of the top 30 u.s. online retailers). retailers offering buy online pick up in store (bopis) december 15-24 sold 7x more than those who didn't while november's online sales were lower than in 2021 and 2020, cyber week deals and buy online and pick up in store (bopis) offerings helped retailers drive success in 2022.
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