Data connect for marketing empowers omni-channel businesses to use payments data to drive personalization and increase loyalty

Adyen's latest product is already helping global fashion group awwg (pepe jeans london, hackett and faÇonnable) improve its customer loyalty programs & salesforce has built an integration to offer payments-enriched profiles to its customer base amsterdam , july 6, 2023 /prnewswire/ -- adyen (ams: adyen), the global financial technology platform of choice for leading businesses, announces the launch of data connect for marketing, a new product enabling omnichannel retailers to leverage payments data to improve marketing initiatives and provide an enhanced understanding of customers. unique profile identifiers can link previously unidentified in-store transactions to shopper profiles, unlocking a breadth of analytics-driven use cases.
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