Blue shield of california, salesforce making prior authorization as simple as using a credit card

Nonprofit health plan's prior authorization platform solution built on salesforce health cloud will work within physician systems to gather relevant clinical data from electronic health records and streamline 20+ disparate systems; members and physicians will get prior authorization in near real-time  testing begins in early 2025 with limited rollout later in year; near real-time prior authorization available january 2026; additional capabilities to follow oakland, calif. , oct. 21, 2024 /prnewswire/ -- blue shield of california and salesforce (nyse: crm), the #1 ai crm, are teaming up to solve a significant healthcare challenge — providing physicians and their patients prior authorization answers in near real-time, rather than days.
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