Reimagining messaging in the generative ai era, former exacttarget executive starts backstroke

Indianapolis--(business wire)--backstroke is announcing the launch of its generative ai messaging platform that's set to revolutionize email, sms, mobile push, and customer marketing for b2c brands. backed by a $2m seed round co-led by venture firms high alpha and ground game ventures, and with participation from allos ventures. backstroke combines fresh technology with seasoned experience, presenting a significant opportunity in the marketing tech landscape. backstroke leverages a vast dataset.
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