Persado's ai-based language platform delivers triple-digit lift for mortgage firm mr. cooper

New york--(business wire)--persado, the leading ai-platform that unlocks the value of the right words at every customer interaction, announced it has signed a long-term agreement with mr. cooper (nasdaq: coop), the nation’s largest non-bank mortgage servicer, to help customers uncover more cost-effective options when managing their finances. based on early testing, persado’s multi-channel engagement delivered a 74% average conversion lift, including helping mr. cooper’s customers turn on paperl
COOP Ratings Summary
COOP Quant Ranking