Columbia sportswear company appoints pri shumate as chief marketing officer for the columbia brand

Portland, ore.--(business wire)--columbia sportswear company (nasdaq: colm), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of pri shumate as chief marketing officer for the columbia brand. in this role, pri will report to joe boyle, executive vice president and president of the columbia brand, effective march 14, 2022. “pri is a consumer-obsessed marketing leader with global experience in demand creation,” said joe boyle. “i
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