Columbia appoints new creative agency and hires new head of marketing to lead creative strategy forward

Portland, ore.--(business wire)--columbia sportswear company (nasdaq: colm, the “company”), a global leader in designing, sourcing, marketing, and distributing outdoor apparel, footwear, accessories, and equipment products, today announced that the columbia brand has a new creative agency partner and marketing leadership to oversee the brand's new creative strategy. the approach will lean into the eighty-six-year-old company's unique character to elevate the columbia brand. these changes are pa.
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