Cineverse and lloyd braun's banyan ventures form jv to launch microco, a new studio and platform for microseries - a market projected to reach $10b by 2027
Former showtime president jana winograde named co-founder and ceo former chairman of nbcuniversal television and streaming susan rovner to join in october as chief content officer microco to leverage team's & cineverse's unmatched hollywood expertise + advanced streaming and ai tech development to create the defining microseries experience a studio for quality content, a home for creators to explore narrative storytelling, and community building tools for active fan engagement los angeles , aug. 13, 2025 /prnewswire/ -- cineverse (nasdaq: cnvs), a next-generation entertainment studio, and banyan ventures, the venture arm of former abc entertainment group and wme chairman lloyd braun , today announced the launch of microco. a 50/50 joint venture between the two companies, microco will be the first u.s.-based studio and ai native platform built specifically for high-quality microseries: serialized, short-form, mobile-first content specifically designed for modern viewing habits. the consumer-facing name of the soon-to-launch platform will be announced at a later date.
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