New cumulus media analysis reveals am/fm radio delivers swing voters not reached through tv ads

New york, nov. 17, 2021 (globe newswire) -- cumulus media (nasdaq: cmls) | westwood one's audio active group (aag) today released a new analysis of fresh data showing how am/fm radio reaches voters, especially light tv viewers and the all-important swing voter segment. the audio active group analyzed newly released data* from multiple studies and found that am/fm radio is an extremely effective tool for political advertising because of its mass reach, lack of political ad clutter, dominant share of ad-supported media time spent, and its unique ability to reach light tv viewers.
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