Fans can roll burritos at chipotle in the metaverse to earn burritos in real life

Chipotle will become the first brand to enable roblox players to exchange in-experience currency for real-world items newport beach, calif. , april 5, 2022 /prnewswire/ -- chipotle mexican grill (nyse: cmg) announced today it is launching chipotle burrito builder on roblox (nyse: rblx), a new simulation experience that will challenge players to roll burritos in the metaverse to earn burrito bucks, the brand's in-experience currency on roblox1, starting on april 7, national burrito day.
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