Comcast's audiencexpress and ispot announce new data collaborations aimed at enhancing performance tv marketing solutions, bringing new data sets to tv measurement and providing attribution reporting

New york--(business wire)--audiencexpress, a comcast advertising company, today announced a series of new data collaborations with ispot, the tv measurement company used by top advertisers and agencies. at its core, the two companies are teaming up to evaluate how ispot's syndicated national tv ratings can best be incorporated into the audiencexpress platform. the goal is to come up with new ways to bring new data sets to tv ad measurement, as well as to drive and enhance performance tv marketi.
CMCSA Ratings Summary
CMCSA Quant Ranking