Comcast advertising launches signal authentication service to improve the accuracy of cross-screen measurement and attribution of television advertising

New york--(business wire)--comcast advertising, the advertising division of comcast cable, today announced the launch of its new signal authentication service. this new industry solution aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases – namely impression householding for accurate reach and frequency measurement, cross-device frequency optimization, and attribution measurement. utilizing blockgraph tec.
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