Comcast advertising names james rooke president

New york--(business wire)--today, comcast advertising announced that james rooke has been named to the role of president. in this position, rooke will oversee the operation of the company, whose brands include effectv, freewheel and audiencexpress. rooke, who was previously general manager of effectv, replaces marcien jenckes, who was recently tapped to lead the new joint venture between charter and comcast and serve as managing director for comcast advertising in a dual role. rooke will report
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