New xumo and comcast advertising report finds 84% of advertisers will increase fast investments in 2024 as consumer awareness and usage reaches new heights

New york--(business wire)--today, xumo and comcast advertising released a joint report, titled the 2023 state of fast. this new report explores the growing usage of free ad-supported streaming television (fast) among advertisers and consumers, and the role it is playing in multiscreen tv advertising plans today. the report combines data insights from across comcast advertising and xumo play alongside custom research with advertisers and agency executives undertaken by gavin bridge, vp, media re.
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