Comcast advertising appoints pooja midha to lead effectv

New york--(business wire)--comcast advertising today announced that it has appointed pooja midha as executive vice president and general manager for effectv, the advertising sales division of comcast cable. she replaces james rooke, who recently took on the role of president, comcast advertising. in this position, midha will oversee a national team spanning sales and sales development, operations, technology, product, data innovation and insights, and customer experience. she will continue to f
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