Philadelphia students try to help break a world record by participating in national jumpstart’s read for the record® event

--(business wire)--comcast corporation: what: on october 4th, gesu school, an independent catholic school in north philadelphia targeting students from low-income families, and comcast employees will participate in jumpstart’s read for the record® (jrftr) campaign. gesu school will participate in one of 250 events across the country to set a new world reading record to raise awareness of the importance of high quality early education. jrftr, presented in partnership with the pearson foundation, is the annual day of the year when millions of individuals come together to celebrate literacy in an effort to jumpstart a child’s future. this year, adults and children across the country are encouraged to read ladybug girl and the bug squad, by david soman and jacky davis. in 2011, more than 2.2 million people participated in the campaign, and jumpstart is on track to break that record this year. who: when: thursday, october 4, 2012 where: comcast center rsvp: katie lubenow, 215-286-5691, katie_lubenow@comcast.com or lisa ferri, 215-286-7676, lisa_ferri@comcast.com for more information about jumpstart’s read for the record campaign, please visit www.jstart.org/readfortherecord. for information on jumpstart’s read for the record fundraising drive, please visit http://bit.ly/jrftr. photos/multimedia gallery available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50426914&lang=en
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