Nielsen renews multi-year data license deal with comcast, expanding national and local audience measurement capabilities

New york , july 20, 2023 /prnewswire/ -- nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year data license renewal agreement with comcast corporation, a leading media and technology company. under the terms of the agreement, nielsen will expand its use of comcast's return path data (rpd) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, nielsen one.
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