Roku now incorporated into the freewheel streaming hub, deepening strategic partnership to power the premium ctv ecosystem

New york--(business wire)--today, freewheel, the leading global technology platform for the streaming advertising ecosystem, and roku, the #1 tv streaming platform in the u.s.*, announced a major expansion of their longstanding partnership, following strong results from the collaboration launched in 2024. with this strategic move, roku establishes the freewheel streaming hub as an important platform for roku advertising, deepening the pair's connection and delivering greater value to mutual par.
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