Comcast's universal ads launches $5 million fund to help e-commerce merchants grow their businesses with tv advertising

New york--(business wire)--today universal ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video, announced the incrementality fund— a new $5 million fund that provides resources to help e-commerce businesses drive incremental sales through tv advertising. for qualified merchants, the fund may provide up to $50,000 in ad credits and services, including help with ad creative production and incrementality measurement solutions. at launch, the increm.
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