Comcast to launch industry-changing, cross-publisher advertising solution for the premium video category

New york--(business wire)--ahead of the consumer electronic show, today comcast announced universal ads, a one-stop tv advertising platform that brings premier media companies together in a strategic partnership to simplify access to the premium video category. universal ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today at scale, as easily as they buy from social media platforms. launching in q1, universal ads is built.
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