New global research defines four key components of premium multiscreen tv content

New york--(business wire)--today, freewheel, a global technology platform for the television advertising industry, and nbcuniversal released the findings of a new joint global report entitled prescribing premium, designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective. the study found that platform, content, device, and ad load are what makes a viewer perceive content as high quality—revealing that the right blend of these factors could.
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