Effectv extends audience addressable to enable regional and local market advertisers to deliver household targeted campaigns

New york--(business wire)--effectv, the sales division of comcast advertising, today announced the official expansion of its audience addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to deliver more impactful multiscreen tv campaigns and drive incremental reach across comcast's +28mm household footprint. this solution comes at a time when signal quality is impacting the ability for advertisers to accuratel.
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