New research from freewheel's viewer experience lab and mediascience reveals that tv and streaming ads do not harm program enjoyment for viewers, but bad ad experiences do

New york--(business wire)--today, freewheel, a global technology platform for the television advertising industry, and mediascience, released new findings from its viewer experience lab initiative. the report, improving the quality of ad experiences, explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results. “the good news for advertisers is that contrary to what some may think,.
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