Comcast advertising releases global research on how viewers discover new tv content as it proliferates across screens to help content owners improve discoverability

New york--(business wire)--today, comcast advertising released a report titled, content discovery in a multiscreen tv world: surfing and scrolling in a sea of content. this new global report analyzes trends of how consumers navigate and discover tv content across traditional and streaming in the u.s. and eur. the findings come at a pivotal point for the industry as audiences are searching across multiple apps and services, with only 25% of viewers surveyed stating that all their content can be.
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