Colgate-palmolive company announces agreement to acquire prime100

New york--(business wire)--as part of its growth strategy, which includes investing in faster-growing product segments adjacent to its core categories, colgate-palmolive company (nyse:cl) today announced that it has agreed to acquire care topco pty ltd, owner of the prime100 pet food brand. this acquisition provides the company's hill's pet nutrition division with an entry into the fast-growing fresh pet food category while complementing its existing science-led, veterinarian-endorsed specialty.
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