Spectrum reach announces rollout of new tool to boost ad campaigns' effectiveness

Spectrum's audience reach optimizer (aro) provides advertisers with even more comprehensive, data-driven insights new york , march 18, 2025 /prnewswire/ -- spectrum reach, the advertising sales business of charter communications, today announced the full-market rollout of its newest planning tool, audience reach optimizer (aro), designed to boost the effectiveness and efficiency of advertisers' campaigns, delivering their tv ads to their intended audience. aro leverages spectrum reach's unique data insights in a privacy-focused way to simplify the process for advertisers to target audiences more efficiently at the household level.
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