Choice hotels international marks 15 years since creating the 'soft brand' segment with ascend hotel collection

Innovative and flexible option shifted the hotel landscape to benefit owners and travelers alike rockville, md. , april 24, 2023 /prnewswire/ -- this year marks the 15th year since choice hotels international, inc. (nyse: chh), one of the world's largest lodging franchisors, launched the industry's soft brand segment with the introduction of the ascend hotel collection.
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