Choice hotels international, inc. promotes sarah searls to the newly created role of chief customer officer

Choice hotels international, inc. has promoted sarah searls to the newly created role of chief customer officer. as part of choice's ongoing commitment to its customers, searls will maximize how choice understands and listens to customers and will connect these valuable insights with strategy to create exceptional customer experiences and value to franchisees. in her expanded role, she will lead the company's marketing & customer acquisition, digital experiences, loyalty, and customer care functions. she will continue to report to robert mcdowell, chief commercial officer, choice hotels.
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