Choice hotels international introduces sharpened brand identities and refreshed brand prototypes for comfort and country inn & suites by radisson

With an eye toward distinction and owner profitability, these enhancements, are designed to help increase revenue, optimize costs, and fortify choice's industry-leading upper midscale brands north bethesda, md. , march 18, 2025 /prnewswire/ -- choice hotels international, inc. (nyse: chh), one of the world's largest hotel franchisors, is introducing new, value-engineered prototypes for comfort and country inn & suites by radisson that will provide more revenue driving spaces for owners within the same footprint and achieve a 10 to 15 percent reduction in construction costs.
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