Cardlytics completes acquisition of bridg

Atlanta, may 05, 2021 (globe newswire) -- cardlytics (nasdaq: cdlx), one of the largest digital advertising platforms, announced today the completion of its acquisition of bridg, a customer data platform. previously announced on april 13, the acquisition pairs cardlytics' advertising platform, with visibility into one in every two card swipes in the u.s., with bridg's enhanced sku-level insights. together, the combined capabilities are expected to power a more comprehensive view of consumer purchase behavior, accelerating the creation of a holistic, results-driven, self-serve, always-on advertising solution for brands.
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