Penfed credit union marketing campaign takes over concourse c connector at washington dulles international airport greeting millions as travel soars & capital region grows

New 'penfed tunnel' transforms daily gateway to nation's capital via a multi-year, multimillion dollar partnership between clear channel airports, the metropolitan washington airports authority and penfed washington , oct. 4, 2022 /prnewswire/ -- clear channel airports (cca), the americas-based airports business of clear channel outdoor holdings, inc. (nyse: cco), and the nation's leading airport media provider, announced today a new multi-year, multimillion dollar partnership and sponsorship with penfed credit union, the country's second largest federal credit union serving over 2.8 million members worldwide with $36.6 billion in assets, to activate a cutting-edge, first-of-its-kind brand takeover of the concourse c connector at washington dulles international airport (iad), operated by the metropolitan washington airports authority (mwaa). penfed's out-of-home (ooh) marketing campaign includes a bespoke digital media tunnel comprised of leds as well as directional audio via sound cones bookending the tunnel and measures nearly 4,000 square feet.
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