Clear channel spectacolor encourages new york city to be “greater
than aids”
--(business wire)--clear channel outdoor (nyse: cco): who: clear channel spectacolor, the u.s. market leader in spectacular sign displays and a division of the world’s largest outdoor advertising company, clear channel outdoor (nyse: cco), and greater than aids, a national campaign developed by the henry j. kaiser family foundation, a non-profit foundation dedicated to major u.s. health care issues, as well as the u.s. role in global health policy, along with the black aids institute, a think tank exclusively focused on acquired immune deficiency syndrome (aids) in black america. what: the u.s. centers for disease control and prevention (cdc) estimates that more than one million americans are living with human immunodeficiency virus (hiv). of that number, one in five (21 percent) is unaware of their infection1. timed to monday, june 27th, national hiv testing day, the kaiser family foundation and black aids institute are teaming up with clear channel spectacolor to unveil a greater than aids public service announcement (psa) on clear channel’s spectacolorhd digital billboard in times square. greater than aids is a national movement that responds to the continuing hiv/aids crisis in the united states, with a particular focus on the severe and disproportionate impact of hiv on black americans and gay / bisexual men. through a national media campaign and targeted community outreach, greater than aids aims to increase knowledge and understanding about hiv/aids and confront the stigma surrounding the disease. clear channel spectacolor donated time on its billboard to bring mainstream attention to the aids epidemic. why: when: the clear channel spectacolor greater than aids 30-second spot will run once per hour on monday, june 27th. where: 1 http://www.cdc.gov/hiv/resources/factsheets/us.htm
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