Clear channel airports & airport marketing income extend strategic
marketing alliance
Phoenix & beaverton, ore.--(business wire)--clear channel airports (cca), the world’s leading marketer of airport advertising and a division of the world’s largest outdoor advertising company, clear channel outdoor holdings, inc. (nyse: cco), today announced the renewal of its unique experiential marketing and sponsorship partnership with airport marketing income (ami), an opus solutions llc company. this alliance aligns with cca’s strategic initiatives to expand client offerings, deliver innovative brand solutions, improve travelers’ inter-airport experiences, broaden non-aeronautical revenue streams and better serve the travel market. the new multi-year deal enables cca and ami to continue to combine their synergistic efforts to capture the attention of travelers by devising creative ways for brands to market within the airport environment, and providing airports with a distinct marketing edge. “ami has established itself as a leading expert in non-traditional in-flight and airport advertising. as the premier global airport marketer, we understand that it's critical to bring a heightened level of marketing options to the advertisers and airports we serve, in addition to enticing a solid base of prospective forward-thinking clients,” said toby sturek, president of clear channel airports. “in partnership with ami, clear channel airports plans to leverage the synergies of our combined businesses to expand creative concepts, extend brand reach and enhance the experience of airline travelers.” the two companies began their relationship in 2009 and have developed effective programs for such brands as bluecross blueshield, dunkin donuts, google, hotels.com, lexus, pepsi, sprint, under armour and more. together, the companies focus on non-traditional marketing methods that are designed to engage and interact with consumers, while relying on creativity and innovation to get brands noticed and messages heard. cca and ami implement a range of portfolio programs, including naming rights and venue sponsorships, experiential one-to-one marketing campaigns, national health & wellness initiatives, product rights, supplier sponsorships and audio rights, in addition to devising other cutting edge approaches. “as clear channel airport’s strategic partner, we will continue to drive this dynamic ad category by helping brands and airports of all sizes achieve new levels of exposure and revenue through enhancements in technology and product offering,” said jeff eischen, executive vice president of ami. “our complementary teams bring the bench strength and superior service needed to explore innovative ideas that showcase brands and diversify airport revenue streams.” about clear channel outdoor clear channel outdoor holdings (nyse: cco), one of the world’s largest outdoor advertising companies with close to one million displays in over 40 countries spanning five continents offers many types of displays across its global platform to meet the advertising needs of its customers. the u.s. coverage encompasses 49 of the largest 50 designated market areas and includes airport, transit and mall advertising. it also features a growing digital platform that now offers over 750 digital displays across 37 u.s. markets. its spectacolor (u.s.) and defi (international) divisions are the global market leaders in spectacular signage, including new york’s times square. clear channel international operates in nearly 30 countries across asia, australia and europe in a wide variety of formats and operates over 3,500 municipal advertising contracts worldwide. more information may be found by visiting www.clearchanneloutdoor.com. about airport marketing income as the pioneer in the airport-based, multi-touch marketing and sponsorship category, ami combines the teamwork, talent and creative thought leadership necessary to help airport management and sponsorship clients realize the phenomenal audience reach and profit potential of the aviation industry. working in partnership with the various stakeholders, ami brings a unique set of assets to every project; an in-depth knowledge of the airport environment; and a keen awareness of how multi-touch, experiential, and behavioral marketing can positively impact public perception – and profitability. for more information on ami, please visit: www.airport-marketing.com. certain statements in this release constitute “forward-looking statements” within the meaning of the private securities litigation reform act of 1995. such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
