Clear channel outdoor pioneers secure first-party data collaboration for brands to activate billboard campaigns as part of an omni-channel strategy

First of its kind out-of-home 'data clean room' integrations with aqfer, habu, infosum and liveramp bolster privacy and bring end-to-end data security to the ooh ad buying ecosystem new york , july 11, 2023 /prnewswire/ -- clear channel outdoor (nyse: cco), one of the world's largest out-of-home (ooh) media providers, today announced new partnerships integrating its cco radar® data platform with best-in-class data clean room (dcr) applications and services from aqfer, habu, infosum and liveramp. this next-generation secure data integration revolutionizes first party-data matching for ooh, allowing brands who are already active dcr users, and those who want to plan and measure ooh ad campaigns using their own data, to leverage ooh's scale and creative impact in a privacy-conscious and secure way.
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