Nielsen study reaffirms: airport advertising is highly effective & drives frequent flyers to act after ad exposure

Study verifies airport advertising boosts mobile engagement for brands new york , may 1, 2023 /prnewswire/ -- clear channel outdoor, airports division, the americas-based airports business of clear channel outdoor holdings, inc. (nyse: cco), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of frequent flyers. the cco-commissioned nielsen study provides insights into frequent and business travelers' responses to airport advertising, and the behaviors they take after seeing an ad.
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