Clear channel outdoor, circana alliance delivers cpg brands greater measurability, insights & performance for the ooh ad spend

First-to-market innovation pushes out-of-home's boundaries, drives measurable results and impact for cpg advertisers new york , sept. 17, 2024 /prnewswire/ -- clear channel outdoor (nyse: cco), one of the world's largest out-of-home (ooh) media providers, today announced it has teamed up with circana™, a leading advisor on the complexity of consumer behavior, to deliver comprehensive lift measurement for ooh via cco's radar® suite of solutions.
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