Volkswagen's 'an american love story' ad zooms ahead with 394% surge in traffic on cars.com during the big game

Automotive advertisers volkswagen, kia, toyota and bmw see an average traffic spike of 235% on cars.com during last night's big game chicago , feb. 12, 2024 /prnewswire/ -- automakers that bet big on prime-time advertising were among the winners of last night's nail-biting big game with significant spikes in consumer traffic to their pages on car-shopping marketplace cars.com® (nyse: cars). kia, toyota, volkswagen and bmw made waves with prime-time commercials highlighting electric vehicles and pickup trucks — but volkswagen won the competition with a sizable 394% spike in traffic on cars.com following the airing of its ad, "an american love story.
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